Eventbrite– Landing Pages

Summer 2016

Project

Responsive landing page system

View live page

Role

Lead Designer and developer

Technology

Sketch, Illustrator, HTML5, CSS3, SCSS

The marketing team at Eventbrite was in need of a landing page refresh that was built in modular way so it could flex to accommodate the several categories within its platform. From a technical standpoint, it also needed to be flexible and easy to understand; marketers needed to be able to edit copy and our team of international designers needed to be able to modify it for their own geos.

The goal was to update the the template with a fresher look that incorporated our new branding, provided more quality content with deep dive sections and ultimately give our customers the information they needed to increase conversion rates.

Product layouts

Content cards

The results

+23.5%

+23.5% increase in signup conversion rates (>99% statistical significance)

+3%

+3% increase in first publish (80% statistical significance)

Click here to check out my technical documentation.

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