The Baykeeper campaign was a project completed at AAU. The objective was to choose a local non-profit and create a campaign and all related branding for that campaign. I chose Baykeeper, which is a San Francisco non-profit whose mission is to protect the water and animal life in San Francisco Bay. They frequently check the Bay's water to ensure that companies are not dumping toxic chemicals and trash into the ocean. The campaign I created was a plastic drive which served as a way to clean up plastic on the street but also educate people on how to recycle plastic in their everyday lives.